The website has been renewed to emphasise professional perspectives, investment and study opportunities for people visiting the city or wishing to do business here. The revamp comes as part of the ‘Barcelona with you’ campaign.

The communication initiative was launched to coincide with the Mobile World Congress (MWC) 2021, which went ahead again having been cancelled last year due to the pandemic. The campaign targets people from around the globe, the idea being to attract talent and investment and strengthen the Barcelona brand.

The initiative uses local and international media, including influential channels such as the Financial Times and The Economist, as well as social media, to generate an impact in different professional spheres. For those visiting the MWC in Barcelona, outdoor digital supports have been set up at strategic points around the city such as the airport, Sants station, the metro in Plaça d’Espanya, the Europa Fira station and other places.

Available in four languages, the website is aimed at strengthening the city’s international position. It features reasons for visiting Barcelona, working or doing business here, as well as full information on services to help people have a positive experience of the city.

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