A geoTLD provides a common platform for promoting everything a place or community has to offer. A geoTLD like www.skygarden.london lets local businesses target customers while reaching out to the world. Similarly, www.theater.koeln is a resource for visitors and residents of Koeln, Germany, helping to bring theatre-goers to plays they would like to see.

A geoTLD is fast becoming a key tool for place and community-based branding and communications.  A place or community with its own top level domain creates a common platform to promote tourism, one-off and ongoing events, and educational, business and cultural establishments.

A geoTLD will build and amplify your core brand values by helping to ensure that the activities and businesses found on it are relevant and up to date. www.mozart.wien is a multi-lingual website with a simple and memorable address that builds on visitors’ interest in the world-famous composer to provide up to date information about Vienna-based concerts, tours and more.

geoTLDs are intuitive. Internet users immediately grasp what www.escaperoom.sydney  is for. So do search engines, which can help with search rankings and drive relevant traffic. As the Internet becomes fragmented and distributed across a range of devices and formats, geoTLDs help users to find and have confidence in the specific content and services they are looking for.

Small to medium enterprises, the engines of job creation, are often crowded out of existing top level domains because their names are already registered. With a geoTLD, new organisations can use their name in a domain that is both memorable and relevant to customers. Paris, thought by many to be the best place outside Lebanon for Lebanese cuisine, now hosts www.libshop.paris, a start-up Lebanese food company. The new business registered its short and catchy name and now attracts customers from across Paris and its suburbs to use an exciting new delivery service.

geoTLDs forge the link between geographic and community affiliation to new and meaningful identities in the digital world. www.eitb.eus celebrates the identity and global availability of the regional Basque television channel, providing regional news and programming in the Basque language.

As cities and regions now compete for skills, investment and tourism, geoTLDs help them to use their best assets – the energy, pride and distinctive qualities of their people, companies and cultural institutions – to present themselves to the world.