About

geoTLD.group

geoTLD.group is an international not-for-profit membership association. We represent the interests of geographic top-level domains identifying a city, region, language or culture. Our members include government entities, companies and associations.

Vision

geoTLDs are shaping tomorrow’s Internet and creating digital identities for places and communities.

geoTLD.group represents all geographic top-level domains and stands as their rallying point. The group strives to develop geoTLDs’ potential for the benefit of their cities, regions, cultures and languages.

Why a geoTLD?

In an increasingly complex and divided world, people are searching for a positive and pro-active sense of identity. More and more, we look to the city or region we live in, or the community we belong to, to understand and communicate who we really are.

While national identities can sometimes seem distant or contested, we don’t think twice when we hear someone say “I love Tokyo” or “Alsace is where my heart really is”. Our cities and regions already have personalities that we recognise and have strong, positive feelings for. Now, the Internet is beginning to reflect this.

A geoTLD re-creates in the digital world our intuitive sense of place and belonging in the physical world. It builds on that identity to create new social, cultural, economic and educational opportunities. Cities, regions and communities now use top level Internet names such as .SYDNEY, the city, or .VLAANDEREN, the Flemish regions, or .BZH, for Breton language speakers. These geoTLDs are a powerful platform for people and organisations to express and promote their loyalties, both at home and abroad.

What does a geoTLD bring?

Meaning

A geoTLD expresses identity in a positive way, building on civic pride to provide a platform that brings people together around shared experiences. It is a way for those charged with developing and promoting a city, region or community to showcase everything that is best about their home.

For example, the Scottish Government, the devolved government for Scotland, has migrated its entire web presence to www.gov.scot. Scotland has embraced .scot as central to the government’s online identity, and also to renew and sustain Scotland’s strong connections with its global diaspora.

Opportunity

A geoTLD provides a common platform for promoting everything a place or community has to offer. It is intuitively easy to grasp, for example, that www.hotels.london, is a one-stop site for accommodation in London, UK. Services like hotels.london, supported by London + Partners, the city’s promotional body, have an authority and a focus that wouldn’t be possible with an typical, generic name. A geoTLD lets local businesses target customers while reaching out to the world. Similarly, www.theater.koeln is a resource for visitors and residents of Koeln, Germany, helping to bring theatre-goers to plays they would like to see.

Branding and identity

A geoTLD is fast becoming a key part of place and community-based branding and communications. When you click on www.goto.capetown, you know straight away what you are going to get; a one-stop shop of useful information about visiting Capetown, South Africa. A place or community with its own top level domain creates a common platform to promote tourism, one-off and ongoing events, and educational, business and cultural establishments.

A geoTLD will build and amplify your core brand values by helping to ensure that the activities and businesses found on it are relevant and up to date. www.mozart.wien is a multi-lingual website with a simple and memorable address that builds on visitors’ interest in the world-famous composer to provide up to date information about Vienna-based concerts, tours and more.

Trust

A geoTLD is a reliable way to digitally deliver trustworthy public services to residents. Municipalities and regional government bodies use their geoTLD to ensure that residents, businesses and other organisations accessing services can trust who they are doing business with. www.archives.nyc is the official address of New York City’s public archive, the Department of Records & Information Service. It provides a valuable and ongoing service of making the city’s archival records available, allowing anyone to share in and build on New York’s rich, historic legacy.

Usability

geoTLDs are intuitive. Internet users immediately grasp what www.city-tour.berlin is for. So do search engines, which can help with search rankings and drive relevant traffic. As the Internet becomes fragmented and distributed across a range of devices and formats, geoTLDs help users to find and have confidence in the specific content and services they are looking for.

Small to medium enterprises, the engines of job creation, are often crowded out of existing top level domains because their names are already registered. With a geoTLD, new organisations can use their name in a domain that is both memorable and relevant to customers. Paris, thought by many to be the best place outside Lebanon for Lebanese cuisine, now hosts www.libshop.paris, a start-up Lebanese food company. The new business registered its short and catchy name and now attracts customers from across Paris and its suburbs to use an exciting new delivery service.

Community

geoTLDs forge the link between geographic and community affiliation to new and meaningful identities in the digital world. www.hamaika.eus celebrates the identity and global availability of the regional Basque television channel, providing regional news and programming in the Basque language.

As cities and regions now compete for skills, investment and tourism, geoTLDs help them to use their best assets – the energy, pride and distinctive qualities of their people, companies and cultural institutions – to present themselves to the world.

 

To learn more about geoTLDs, and to begin your journey towards having one, contact us to learn more about becoming an Observer of geoTLD.group.